Action Products International (APII)

Action Products International, Inc., together with its subsidiaries, engages in the design, manufacture, and market of educational and non-violent branded toys, crafts, gifts, and activity products. The company offers wooden toys, action figures, play-sets, activity kits, and various playthings based on non-violent, educational, and fun topics, such as space, dinosaurs, science, and nature. Its brands include Curiosity Kits that encompass various craft activity kits; I Dig Excavation Adventures, which let children imagine they are dinosaur hunters, archaeologists, and treasure seekers; Space Voyagers line that combines vehicles from the space programs of the past, present, and near future; Climb@trons that are interplanetary robots, which climb up, down, around, and upside down with vacuum technology and auto reverse action; Jay Jay the Jet Plane Wooden Adventure System specifically for children aged two to five based on the animated series; and Kidz Workshop, which includes the EZ Build projects that promote confidence-building and fun-to-assemble for children of ages seven and above. The company sells its products through a network of manufacturer representative firms and an internal direct-sales department to various retailing channels, such as specialty retailers, museums, toy stores, gift stores, craft stores, hobby stores, theme parks, attractions, zoos, aquariums, catalog companies, Internet retailers, and educational markets primarily in the United States, Canada, the United Kingdom, Korea, Kuwait, Japan, Spain, Australia, and New Zealand. Action Products International was founded in 1977 and is headquartered in Orlando, Florida.